This quartet of lessons from Mark McGuinness takes us through the fundamentals of protecting and sharing our intellectual property, recognizing and utilizing our many non-monetary assets, and knowing our self.
Topic = Protect Your Work, Respect Their Work
- As a creator, putting your work “out there” to be experienced/enjoyed (and purchased!), it behooves you to know your ownership rights in relationship to that work, your intellectual property.
…since ideas and their execution are the basis of your creative and commercial success, you can’t afford to be ignorant about intellectual property.
- Likewise, when we use the work of others, incorporating it into our own work (e.g. quotes, photos, video/audio clips, etc), we need to know what is legal/fair use. Mark lists some good resources and I highly recommend Creative Commons for learning about and engaging in smart sharing/collaborating. Their video section is a fun place to start learning.
- Get CC licenses up on all our sites (this action item is long overdue.)
Topic = Share!
- Now that you’re well educated about protecting your creative work, it’s time to start sharing. Giving freely of products and services that will help/inform/entertain others is both generous and savvy. It’s a way for people (potential clients/customers/connections) to get a taste/feel for what you have to offer, and begin learning the value of your work. This course is a grand example of that.
- See Lesson 17 Action.
Our tools give everyone from individual creators to large companies and institutions a simple, standardized way to keep their copyright while allowing certain uses of their work — a “some rights reserved” approach to copyright…
Topic = We Have Many Assets
- This point – that we each possess many valuable assets, besides just the financial – is really worth understanding. Recognizing the value of our network, reputation, popularity, credibility, time, attention, opportunities, and web presence means we can leverage and enhance these assets for the success and growth of our business, which will increase that other valuable asset, money.
- These assets are all interconnected and complimentary. For example, if we invest our time and attention into sharing our work freely (see Lesson 18), assuming the work is helpful/insightful/entertaining, our network/reputation/popularity/credibility/opportunities will grow over time. Aha!
In a sense, all of the other currencies — including money — are designed to create more of this one. If you have money, a great reputation and network, valuable intellectual property, and control over your own time and attention, you’re in a great position to create new opportunities.
- The worksheet for this lesson is full of good questions for assessing the current status/value of your assets. I’ll be referring regularly to my answers to leverage and enhance these assets.
- Invest more time in networking. Current goal = 2+ hours a week. Long term goal = 5+ hours a week.
- Continue building credibility through studying, training, learning, practicing, doing, giving.
- Continue the healthy daily life practices to improve my attention: meditation, mindfulness, eating well, deep breathing, yoga/movement/walks/exercise, getting Out and experiencing the New.
- Recognize the many opportunities that are available to me Right Now, see the value of each step on the path, and keep walking!
Topic = Know Thyself
- We talked about it in Lesson 13 in relation to marketing, where it was really more about knowing your work (products/services.) Here we go deeper.
I can say with great conviction that the more we understand what makes us tick/hum/dance, how we approach and interact with the world, and what we do best, the greater our happiness and success will be.
- It’s OK, healthy even, to be at peace with what we are not good at. That frees up energy to apply to our natural talents. What am I not good at?: statistics/accounting, aerobics/complex dance moves, and competitions (mostly because I don’t like them.)
- Celebrate and embrace your talents! Combined with interests and opportunities, they are your pathways to Great Work (thanks to Scott Belsky for that formula.)
- See Lesson 19 Actions. Just as the healthy daily life practices of meditation and mindfulness help us to improve attention they also help us know who we really are. And not only does that make us more comfortable in our own skin, it makes our interactions more comfortable too. And I for one am all for more comfort, inner and outer!
- Re-engage some of my dormant talents, specifically drawing and writing poetry. For many years they came naturally to me, but those creative channels have gotten somewhat blocked and I want to get into that FLOW again.
- Review on my MBTI profile and reflect on how to best honor and utilize my natural tendencies.
- Start learning about the Enneagram, something which has interested me for years.